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Google is not a search engine, but an ad engine

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DHH, CTO of BaseCamp, tweets the following: Google is not a search engine, it’s an ad engine. You search to find stuff, they respond with a full page ad. This is so ludicrously user hostile that it’s only tenable when you operate a monopoly. Break. Them. Up. Later he adds: This is what monopoly abuse looks like in the age of surveillance capitalism. Google are able to raise the cognitive price on users because they’ve cornered the market.

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Jan-Lukas Else