Matt Baer, the creator of the writing platform write.as, writes about Apple's privacy focused marketing and how that doesn't matter when your iPhone is full of apps like Facebook, Instagram or Google.
Though I appreciate the ads for what they are, it's silly to see iPhone advertised as a privacy panacea when every one has Facebook, Instagram, Google, Pinterest, and every ad-supported “free” app in the App Store installed on it.
But instead of hoping to be rescued …
We don't need to wait on Google or Apple to build feel-good features into their products, and we don't need a new marketing campaign about the “privacy” they offer.
… we can do something ourselves for more privacy! Just using the phone less:
Simply make it a less integral part of your life and you'll automatically reduce how much it knows about you
Don't rely on Apple or Google to care about privacy:
Some of what's truly good for us is bad for them. So let's not rely on them to tell us when we finally have privacy, or digital wellbeing, or whatever will comfort the masses today.