It seems that @jack's tweet about a new “decentralized standard for social media” created some awareness of already existing standards and project that have the goal to decentralize the web. People on the internet, especially people on Twitter, now talk about these standards and projects and I guess a lot of people will also take a closer look at them and actually try them out.
If Twitter is really trying to decentralize itself (and not using creating it's own “blockchain standard"), then I think this is a good thing. But I have my doubts and don't think it's going to be the way many want it to be because there are just too many conflicts of interest. Twitter earns money through personalized advertising. Twitter would not only have to implement or develop a standard, but also consider a new monetization concept.