Two days ago, Owen Williams shared a story on Medium’s OneZero with the title “Google Is Tightening Its Grip on Your Website”. He tells that it seems like Google is trying to get more power over the web in a somewhat evil way by forcing sites to implement an AMP (“accelerated mobile pages”) version. When sites don’t implement it, they won’t appear in Chrome’s discover page or in the top search results.
Robin Rendle replied to it and I would like to highlight this:
We must remember that by building a website for one company and one platform for the sake of analytics and eyeballs will provide only short term gains. There are more important things in this world than impressions and clicks, and there is something important we must sacrifice to the Big G in order to get them.
Why do we need to complicate things by implementing lightweight AMP versions, when one could just remove all the bloat from the original website and make it faster for everyone? AMP may try to solve a problem, but in my opinion it’s the wrong solution to an important problem.
And I honestly don’t care about whether Google features any of my articles or not, I’m not blogging for a profit. I rather want to get my voice out there and document things. Those should stay even in case Google isn’t anymore.
Google AMP is not a good thing.